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July 31, 2008

Private Practice Marketing: Is It Wrong To Let Others Know What You Do?

When I first started my marriage and family therapy private practice in 1986, it was considered bad form to advertise your services. It was not considered unethical, just something a “professional” did not do.

That never really made a whole lot of sense to me.

I think it came from the never was true notion that all you had to do was hang up your shingle and the clients would flock to your door.

Breaking the rules

So when one of my colleagues and I put an ad in the paper for a teen therapy group we were running, you would have thought we had shot someone. The reaction varied from stunned silence to comments such as “What are you guys, ambulance chasers?”

Well, what made all the flack easier to take, besides the fact I have a fairly thick skin, is that it worked. We tapped into an underserved niche (teens and their parents), the practice took off, and I’ve been busy ever since.

Unexpected results

Because I had run a few adds in the local paper, when it came time to interview an expert, the reporters came to me. For years I had everything from one line quotes to full feature interviews in the paper. This was nice, as it upped my perceived “expert-ability” and brought in many clients.

And then came the mother lode. I was asked to write a weekly mental health column for the local paper. This brought in a flood of clients. That would have been great enough in and of itself. Then the parent company of the local paper picked up the column for syndication and began to run it all over the country and then all over the world.

Almost 20 years later

Here it is almost 20 years later, and at the last local marriage and family therapy association party, I had people following me out to my car asking questions about how I do what I do. The funny thing is that some of these folks asking for tips are some of the same ones that gave me flack years ago.

I don’t tell you this to impress you. I tell you this to impress upon you the answer to the question in the title of this article - “Is it wrong to let others know what you do?”

The answer is a resounding NO! Not only is it acceptable to let others know what you do, when you have something inside you that can help others, you not only have the right to let others know what you offer.

I believe you have the obligation to let others know what you have to offer.

Jeff Herring - EzineArticles Expert Author

Visit BuildingYourIdealPractice.com for more tips and tools for creating your ideal practice and filling it with great clients. You can also subscribe to our f*r*e*e Getting Clients Newsletter.

Filed under: Best Marketing — Admin @ 3:44 am

Why Should You Incorporate Your Business?

If you do well with your business, you may want to incorporate it. There are many advantages gained by incorporating. For one, if (and this is a BIG if, but you never know), if you are ever sued, your personal assets will be considered separate from your business assets. On the off chance that anything like that ever happens, you will be immensely thankful that you incorporated.

It works the other way too, if you are ever personally sued, all your business assets are safe. Legally, you and your corporation are two entirely separate entities.

Another reason for incorporating is to save money on taxes. Talk to an accountant about the different ways to incorporate - if you qualify for an S-corporation or an LLC, you may save considerably in taxes. Plus, it’s always nice to pay your taxes on a monthly or at least a quarterly basis rather than owe one giant, lump sum to Uncle Sam on April 15th.

Many a business has gone bankrupt due to unpaid taxes.

Another benefit of incorporating is to convey professionalism. Most people recognize that the abbreviation of Inc or LLC after a company name is evidence of incorporation. Your prospects may take you more seriously. And every little bit helps.

You may get a few more sales just due to the fact that you look like a real company!

So talk to your accountant today and find out if incorporating is the right move for you to make. It takes some time to start the process, but can be well worth it in many instances.

Copyright © 2005 by L A Parmley. All rights reserved.

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Filed under: Best Marketing — Admin @ 1:13 am

July 28, 2008

Golf Swing Help With A Different Approach

Golf swing help is a thought in most amateur golfers minds on a daily basis. The never-ending search for a quick fix to your golf swing. I receive emails every day reading how golfers have tried “everything” and still haven’t improved. They have reached a state of desperation in their golf game.

Does this sound like you?

Unless you have 8 hours a day to work on your golf swing like the pros have, you will not be able to achieve that ultimate goal of consistent performance. The golf swing technique of today has become so complicated, that golfers are “paralyzed by over-analysis”.

I’ve heard some great analogies lately!

How about walking? Would we think of every biomechanical movement in every joint of our body when we walk? I don’t think so. If that happened, we’d have a lot of frustrated, immobile people out there.

The same thing holds true with golf. Having a basic understanding of how to hit the ball to your chosen target is critical, but after that, you shouldn’t have to think of 30 different things to swing the club to make this happen.

The end goal in golf is to get your ball to a target as accurately as you can, and then get it in the hole. With that being said, why are so many golfers not improving? The answer and solution are quite easy.

It’s what I say more than a dozen times every day to golfers. “It’s your body that swings the club, not the other way around”.

Your swing is only as good as your current ‘physical’ capabilities. Don’t you think that makes sense? I mean…if your body is tight (inflexible), do you think you’ll be able to make a nice full backswing with minimal tension? No way! That’s a physical impossibility.

The ONLY way to be able to achieve optimal swing mechanics with minimal effort is to improve your body’s ability to reach these physical points in the golf swing consistenly. Whether it’s a 90 degree shoulder turn, or hips slightly open with your head stationary behind the ball at impact.

It makes total sense to break down the swing fault you are currently dealing with and look at the physical requirement needed from your body. The more involved I get with improving golf performance, the more interested I’m getting in the biomechanics of the golf swing and how to improve them with the physical approach (both strength and flexibility).

I’ve seen dramatic results from members of my websites and customers of my golf improvement products, which tells me this is the way to improve your golf swing the quickest. I’ve had golfers literally tell me they wish they would have taken this approach 20 years ago!

Why not end the frustration once and for all and take a look at the ’source’ of your swing fault?

With this approach, the last thing on your mind will be golf swing help.

About The Author: Mike Pedersen is the featured expert for Golf Magazine’s GolfOnline.com site, one of the top golf performance experts in the country, author and founder of several cutting-edge online golf performance sites. Take a look at his just released golf performance dvds and manual at his golf swing help site - Perform Better Golf.

Filed under: Best Marketing — Admin @ 4:07 am

Filter Out the Greenhouse Gases of your Travel by Going by Train

Trains are something that British folk think as very effortless and fast to go on, there is no dramas checking in, standing around to find your luggage and going through awful security checks when you are trying to get to Prague. It is simply good. You simply go to the station, look for your rail platform and then you’re off in a green mode of transport.

Trains are also comparatively carbon footprint friendly modes of general public transport. This is because trains will transport great volumes of clients at any one time. By travelling so many customers compared to the equivalent number of automobiles it would require to drive them all, the carbon footprint is somewhat smaller as a whole. Trains are marvellous compared to cars.

It is regularly going to be necessary to progress from this country to the next by whichever means are likely and if this requires picking a train since it has a tinier carbon emission than a fuel guzzling plane, then this is a green friendly choice to make, some may say its a lovely choice. So it is likely to enjoy a vacation by rail and continue to be be carbon footprint friendly. These days it is possible to go by train to the majority of places in Europe including Munich.

So if you want to keep your greenhouse gases to a minimum, there is no contest, going by train is breathtaking compared to by car. Going by rail is a relatively energy efficient means of travel, and it is easy to stay safe on public transport if you yourself use common sense. The next time you yourself want to get away somewhere, see if you will use public transport or another sort of transportation to cut down on transport gases. A little investigating has identified that flying between London, Rome, and Brussels generates over 10 times more fuel than going by public transportation, assuredly this is reason enough to travel by public transportation, when passengers can. Discover train holidays and learn their benefits at BBC Green.

Using the public transport for family holidays is a magnificent way to decrease your carbon emissions, and customers may desire to bring that same eco thinking towards your commute to work establishment. Although going by public transportation has become more accepted in the last two years, there is however a massive percentage of people that take their car to the office.

Filed under: Life + Style — Admin @ 3:49 am

July 27, 2008

Imprinted Promotional Items - Their Many Marketing Applications

There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called “swag,” will open up many opportunities for your place of business.

Advertising Specialties

Look around you. You can probably count on two hands the number of items in your office or home that are etched, engraved or printed with someone’s name- magnets, key chains, coffee mugs, calendars, rulers and note cubes. Oh, and how could we forget the pen or stress ball? These items were most likely given to you at no cost at a business you frequent, or perhaps were even sent to you. These are often given out at trade shows, seminars and other events open to the public. Even the businesses that have booths at the county fair have these types of giveaways. And, some businesses just have them out in their reception area. Others, like schools, may hand out pens, folders and lanyards at orientations and open houses. This marketing tool not only builds recognition but also is a way to gain your repeat business.

Business Gifts

Many of the above type of items are also used as business/corporate gifts. Items under this category sometimes also fall under higher price ranges too such as insulated travel mugs, clocks, messenger bags, polo shirts, fleece blankets, paper weights and more. These are generally sent to clients and vendors of a business to show their appreciation. They can be sent around the holidays, given out at receptions or just sent around an event specific to the company sending them. According to a Baylor University study, over half of the companies in America take part in this practice, and 68% of them find them to be very effective in helping achieve their business objectives. Some more reasons for business gifts: thanking customers, developing business and recognizing employees.

Premiums

Sometimes promotional items aren’t free. But, the customer is not exactly paying for them either. Welcome to the world of premiums! If you sign up for this, you’ll get this for free! And, this gimmick works! Have you ever donated to a charitable organization (like the Sierra Club) for a free newsletter subscription and t-shirt? Have you ever applied for a credit card to get an umbrella? Have you ever pledged to your local PBS station during a membership campaign for a Sesame Street plush toy? Or, have you ever switched banks to get a free beach blanket, or signed up for a health club for a free gym bag? These are just an inkling of ways companies use premiums to win your business. Premiums are basically promotional products used as an incentive to gain your business. Many times, the item is not given until an obligation us fulfilled. So, if your company is seeking membership, subscriptions or even sales, attaching a premium is a smart way to attract new business!

Recognition Awards

Sometimes promotional items are created solely for inside purposes, such as the case with recognition awards. These can range from plaques and pins to jackets and messenger bags, and many other types of gifts. These can be used for reaching and exceeding goals, perfect attendance, leadership qualities, promotions, inside contests and much more. Unlike ad specialties and premiums, which cater to the public, these cater to employees to motivate and boost morale within the place they work. While the recognition may mean more than the actual item, it serves as a reminder of accomplishments. When others see someone with an award, their own performance may increase. In a way, a recognition award is sort of like a premium after all- there is an incentive to earn one.

Other Uses

Sometimes promotional items are given out to customers as prizes as events. This is similar to recognition awards, only these are usually smaller ticket items given to random customers. An example would be a special sale or promotion where people can enter to win at the store, perhaps there is a grand prize of a big-ticket item and runner-ups will be selected to win imprinted prizes donning your logo. Also, items like inflatables (balloons and other shapes) will draw attention to a business and are indeed considered promotional items. Also, everybody has seen items with logos up for sale in gift shops- think tourist attraction, or gift shops at the end of a company tour (Hershey, Crayola factory, etc). These are still promotional items, but are considered souvenirs and are bought my consumers. Shot glasses, pint glasses, mugs, license plate frames, bumper stickers, salt and pepper shakers and more can fall in to this category!

Cindy Carrera is a freelance creative author who’s written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.

Filed under: Best Marketing — Admin @ 10:03 pm

July 26, 2008

Golf Training Aids - Real Value

What else can I say about the golf swing, that has not been said before?, the golf swing is what makes golfer who they are, looking for the perfect swings, the natural golf swing and constantly building your swing is what defines golfers.

There are many approaches and methods for the golf swing and many different golf swing training aid, but the one thing they all have in common is that they all need practice, and if you ever played golf in your life, you know that this practice may take a little longer than the 3 hours you spend on the golf course every Saturday morning.

Golf is a game that requires perfection in many different levels, even for those who want to reach a lower handicap, something around the 11-14 golf handicap means that you need to spend a lot of time practicing your swing, not to mention your bunker play, your mental game and the many different situations a golf ball on a golf course can create.

Most golfers, or to be even more precise - most amateur golfers (not professionals) do not have enough time to work on their swing, I never met a golfer (and I met a few) that told me they had enough time to work on their swing, and that creates a huge problem, trying to get to the course (did you ever try to swing a golf club indoors? Don’t.) and manage some social life will not allow the average person enough time to work on his swing, and this is the exact reason why so many golf experts have devised many golf training aids to help golfers out.

Golf training aids are meant to be used mostly in the home, in the office or at the park while spending time with the kids, most of them are not meant to be used on the golf course because once you are on the course you should focus on playing golf and not practicing it. Golf training aids can help you with your golf swing, it is not a guaranteed fact that you will get better, but having some kind of golf training aid will increase your chances to work on your swing - just because it will be more available to you.

Constantly working on your swing, at home or at the office, for a few minutes a day can do wonders to your game. If you are taking golf lessons or you plan to go to a golf school to get better, than you absolutely should consider getting some golf training aid - it will make it easier for you to repeat what your golf instructor told you, it will give you the chance to keep working on that new thing you just understood on the range - every day, and wherever you want, it’s a great advantage.

The golf swing training aid is the thing that you should invest in before putting money into lessons and golf schools, just because it will allow you to do what they teach you every day, or at least twice as much as you can today (when visiting your golf club or a golf course near your home). There is no doubt that the most significant thing in golf is the swing, and someone told me that golfers think about golf every 3 minutes on average (I know I do) I am pretty sure that most than half of these thoughts are golf swing thoughts… put more time into it, and get better, by using a golf swing training aid.

Jonathan Mayheart, specializing in BioData, has been an avid golfer for many years now, he is publishing his golf thoughts and some very old, and well known golf tips on the Golf Training Aids pages.

Filed under: Best Marketing — Admin @ 6:18 pm

July 24, 2008

Marital Aids are Astonishing when they are Manufactured of Clear Glass

There are tons of marital aids out there on the toy market and glass dildos are tremendous sexual toys to use or give to your wife. Martial toys can be types of art, as seen by the elegant glass dildos on sale in stores. The stylish glass dildos are different as you yourself will control the warmth of the marital aid. The difference in warmth makes sex sessions spectacular.

The most terrific thing about this type of martial toy is that they are sturdy. The sexual toy can come in different shapes and might well be used for anal sex. The great thing is the sex aids could be positioned in the microwave to quickly heat up. The thick material holds the best temperature so you can carry on with your sex session with out having to adjust the warmth regularly. Go for the real look with Realistic Vibrators.

Cleaning a sexual toy is easy. Sex toys, especially glass dildos, can often be cleaned quickly. Wash it in soapy suds or try a sexual toy cleaner from a sex toy store. Glass dildos are beautiful sex aids to help heat up your sex life with your boy. The 1st time your girlfriend experiences a marital aid like a glass dildo they will have a fantastic orgasm. Martial toys may be used at anytime and are an amazing essential to any love life.

Filed under: Shopping + More — Admin @ 4:53 pm

July 20, 2008

Betrayal

“They were saddened, and one by one they said to him, `Surely not I?’” (Mark 14:19).

“One of you will betray me!” They could hardly believe what Jesus had just told them. Given today’s climate of slander, they could have said, “It has to be Judas! We always knew he’d come to this. He hates to part with that money, and he’s so sneaky!” Neither did they say, “Lord, is it he?” No, they had learned their lesson well that judging is left to God. Each immediately thought of his own heart and motives, afraid that he, not another, was less than Jesus had shared and hoped.

The story is told of the preacher in a village church who wanted to bring home in a most forceful way the lesson of evil speaking and thinking. He had his church people go through each letter of the alphabet: A brags, B lies, C steals, D drinks, etc. When they had gone through the alphabet, he told them that they forgot to tell what “I” did. If we stop at “I” and all my sins, then we can’t get to “U” and your sins!

We all have our secrets and guilts. We have dipped into dishes of sin and come up with defiled hands and hearts. We betray not by grand iniquities but by degrees in the little white lies we tell, in the harsh words by which we condemn, in the acts of omission and negligence that sometimes hurt more than overt acts of commission; yes, we have all sat at the Lord’s table and supper and we have asked, “Is it I, Lord, who has crucified You yet again?” Too, by being less than what His gifts can make us, we betray Him through mediocrity and indifference.

Thirty shillings is such a meager sum with which to betray our Lord. Yet daily we sell out because we don’t want to admit what we are capable of doing and saying: “Even if all fall I never will” (Matthew 26:33). “Lord, is it I who chooses bitter over better and, just as wrong, better over best? Let me kneel with you in Gethsemane that I may understand what I have done!”

Filed under: Best Marketing — Admin @ 5:48 pm

Phentermine Side Effects

Although phentermine pills are oral suppressants that help in reducing weight, they must be taken only as part of a normal diet plan and not alone. Phentermine, when taken by itself for weight reduction, might cause severe side effects and complications and so the usage must be with caution only.

Even when phentermine pills are taken along with a diet plan, there are side effects, such as dry mouth, insomnia, irritability, stomach upset or constipation until the body adjusts to the medication. These might disappear in time but it’s good practice to inform the physician if they persist for long.

Diet, smoking, sleeping and alcohol habits need to be changed for the medicine to take effect as well as preventing side effects which could lead to severe complications.

Before taking phentermine pills as part of diet consult your physician to discuss medical history as well as details and history of existing diseases and medications-even cold medicine.

Phentermine is not recommended for children or pregnant women. Consulting a physician would eliminate any doubt regarding the use of Phentermine. There can be severe side effects such as chest pain, nervousness, pounding heart, difficulty urinating, mood changes, breathing difficulties or swelling are experienced during use of Phentermine, consult a physician immediately as this might indicate that the body is unable to adjust to the medication.

The mood changes associated with phentermine are very similar to those associated with amphetemines, commonly known as “”speed”" or “”uppers”". They produce erratic behavior and manic bouts of energy and enthusiasm, but lead to major emotional crashes in many cases. Be up front with your physician about any side effects, no matter how trivial they may seem to you at the time.

Phentermine Pills provides detailed information on phentermine pills, cheap phentermine pills, how does phentermine work, ordering phentermine diet pills and more. Phentermine Pills is affiliated with Information On Eating Disorders.

Filed under: Best Marketing — Admin @ 11:32 am

July 19, 2008

An Analysis: ‘Net Bingo

World Wide Web bingo has come to be ever more well-known just about everywhere. As a consequence of the stringent smoking ban, countless old-fashioned bingo haunts discontinued — this has evidently brought about countless companies submitting cyberspace bingo as an alternate possibility.

Public personage advocacy by people like J. and S. Osbourne and plenty of others have facilitated solidifying the profile of Internet bingo — with more or less three million plus contestants at present enjoying an occasional game.

You can now opt for very many cyberspace bingo Web pages, every one extending to their members cash prizes and other limited prizes e.g. innovative cars, concert tickets and luxury holidays.

What’s specially glorious about cyberspace bingo is that anyone can easily have a bash at it whenever convenient wherever there’s a ‘Net account. With games triggered every other minute you will be able to set up bingo to dovetail it with your ordinary life.

One would have expected that the social aspect of bingo gambling would lose its impact as a result of the decline of the old-fashioned bingo haunts — instead United Kingdom bingo patrons have absolutely proven all alarmist critics wrong. Ever more have started to register at the chat rooms presented by so many cyberspace bingo companies.

Here, everyone can meet new friends, enjoy limited games and close ranks with groups of bingo afficionados.

Independently conducted research have also upheld that one is more likely to obtain £1 million by playing bingo as weighed against alternate forms of laying a bet e.g. the the tombola and sports bets.

What is more, should you become temporarily uninterested in bingo, a good many cyberspace bingo Web pages will present a huge array of alternative distractions. These may be anything from slots and numbers games right through to caption tournaments as well as fun examinations.

With so many opportunities around it can actually prove tough to arrive at a decision which bingo firm will cater to your demands the best. Indeed it will certainly pay out to perform some high level research and explore who is promoting to the most interesting promos. Scores of cyberspace bingo Web pages will allow everyone to some free games of internet bingo or match any initial cash deposit at 1:1.

If some of your close friends have already selected some special cyberspace bingo site, you may want to think about following their example because networking adds an extra dimension to the overall fun and enjoyment.

Jackpots Explained

Filed under: Games Playing — Admin @ 12:41 pm
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