Rewarding Customers
The Water Cooler Company - although now based in Merton, was nurtured during its first two years in a warehouse in Wandsworth. Very close to the centre of London, Wandsworth was an ideal location for our first years of development. The Water Cooler market in Wandsworth is in proportion in size to different boroughs across London - but the easiness in setting up mains fed water coolers for us makes it an ideal spot for us to take up our water cooler discount strategy “Water Coolers for London by London”. We view one of the most principal documents we view every year to be our periodic customer survey results. Last year one of the main reasons why customers esteem our water cooler service is our very high level of customer care - and the power of our members to resolve problems that pop up speedily and expeditiously. To this end we have launched a initiative to reward a group of our most local Wandsworth mains fed water cooler clients. All customers will be notified at the end of July 2009 about our discount scheme “Water Coolers for London by London” which will mean that they will receive a 5% discount off their annual account simply by being settled in Wandsworth. Any new customers based in the Wandsworth borough will acquire this discount off their first years bill if they quote “Water Coolers for London by London” when they make their premier order. The discount will be automatically implemented to their bills for mains fed water coolers in subsequent years.